Process Playbooks¶
Step-by-step operational guides for running the collectibles business. Each playbook covers the full process end-to-end with named owners, timelines, and common failure modes.
Playbooks¶
| Playbook | What It Covers | Primary Owner |
|---|---|---|
| Pack Cycle | Concept to drop — the full pack lifecycle | Guy Bennett (NBA), Spencer Bogad (Disney) |
| Disney Submission | Disney IP content approval process | Sarah Knapp / Spencer Bogad |
| NFL Partnership | NFLPA relationship management | Spencer Bogad |
| Partner Approvals | Cross-IP approval pipelines | Prapanch Swamy |
| Content Production | Renders, minting, stuffing, approvals | Prapanch Swamy |
| Drop Execution | Operational checklist for drop day | Jordan Wagner |
| Marketplace Monitoring | Metrics, thresholds, responsibilities | Guy Bennett |
| LiveOps Tooling | Tooling gaps, bulk ops, render pipeline, asset management | Jordan Wagner |
When to Use These¶
- New to the team? Read all playbooks for your product area.
- Running a drop? Drop Execution is your checklist.
- Submitting content to a partner? Partner Approvals for timelines and contacts, then the IP-specific playbook (Disney Submission or NFL Partnership).
- Monitoring marketplace health? Marketplace Monitoring for what to watch and when to escalate.
Living Documents
These playbooks are DERIVED from multiple sources and may be incomplete. If you find a gap or error, update the playbook directly or flag it in the Review Queue.