NFL ALL DAY — Roadmap¶
Auto-generated from meeting transcripts, GTD priorities, contract dossiers, and data science findings. The 5.8x seasonal revenue swing (Sept-Feb peak, Mar-Aug trough) is the defining constraint. 80%+ of revenue lands in a 6-month window. Every roadmap item serves one question: how do we stop the off-season from permanently shrinking the product?
Now (Active Work)¶
1. NFLPA Contract Resolution¶
| Field | Value |
|---|---|
| Owner | Ridhima Ahuja (negotiations), Naeem Bawla (legal), Roham (escalation) |
| Status | IN PROGRESS — opt-out exercised, active negotiation |
| Target | Resolution before NFL season start (Sep 2026) |
| Source | SPORTS-REVENUE-PACING-ENHANCED-DOSSIER-2026-04-07.md, NFL-NFLPA-RENEGOTIATION-ENHANCED-DOSSIER-2026-03-24.md |
Contract renegotiation in progress. Terms confidential. If NFLPA negotiations are not resolved, Plan B (non-NIL team product) is the BATNA.
2. NFL League Amendment¶
| Field | Value |
|---|---|
| Owner | Ridhima Ahuja |
| Status | NEAR-AGREED — financial terms locked, opt-out clause under negotiation |
| Target | Sign within days of NFLPA clarity |
| Source | NFL-NFLPA-RENEGOTIATION-ENHANCED-DOSSIER-2026-03-24.md |
Amendment terms near-agreed. Extension, marketing commitments, and royalty structure under negotiation. Ridhima to propose pro rata Year 1 if opt-out exercised.
Sequencing: NFL amendment execution is coordinated with PA resolution.
3. 120-Day Marketplace Extension Confirmation¶
| Field | Value |
|---|---|
| Owner | Ridhima Ahuja + Matt Schorr |
| Status | CRITICAL — must be confirmed. PRIORITIES.md Waiting For #8. |
| Target | Immediate (overdue — original nudge-by 2026-03-24) |
| Source | PRIORITIES.md |
Without NFL opt-in, the marketplace goes dark. Existing moments lose liquidity. This is the single most time-sensitive item on the NFL roadmap.
4. NFL "Blue Sky" Backup Deck¶
| Field | Value |
|---|---|
| Owner | Spencer Bogad + Matt Schorr |
| Status | TO DO |
| Target | Within 2 weeks (by ~2026-04-21) |
| Source | SPORTS-REVENUE-PACING-ENHANCED-DOSSIER-2026-04-07.md |
Team-moments-only product without player NIL. Backup if NFLPA deal fails. Legal viability under review. Outside counsel opinion commissioned. Matt: "Let's put together our blue sky version of the next NFL season. Let's be ready to present and move fast when they come to agreement."
5. May 1 Player Imagery Decision¶
| Field | Value |
|---|---|
| Owner | Naeem Bawla (legal), Spencer Bogad (execution) |
| Status | PENDING LEGAL REVIEW |
| Target | Before 2026-05-01 |
| Source | SPORTS-REVENUE-PACING-ENHANCED-DOSSIER-2026-04-07.md |
If NFLPA deal not resolved by May 1, player imagery must be removed from existing moments. Spencer raised the question. Roham: requires internal legal discussion.
Next Up (Planned, Not Started)¶
6. Off-Season Engagement Strategy¶
| Field | Value |
|---|---|
| Owner | TBD (Jordan Wagner likely) |
| Status | NOT STARTED — no dedicated plan exists |
| Target | Ready before NFL season ends (Feb 2027 at latest; ideally designed before Sep 2026 season start) |
| Source | F008, F009, DAPPER-COLLECTIBLES-PRODUCT-SOUL-2026.md |
The existential problem. Each off-season permanently shrinks the product: L tier halved over 2 years (1,136 to 518 portfolio-wide). NFL-specific L tier lost 41% in 4 months (Nov 2025 to Mar 2026). Playoff peaks declining YoY: $2.48M to $1.92M to $1.32M.
The data is clear on what works: - Challenges: 93% off-season whale survival with challenge participation vs 64% without (F012) - Cross-product migration: NFLAD whales already spend 8x more on NBATS during off-season — the customers are alive, the product is dead - In-season joiners: Spend 5x more and retain 2.3x longer than off-season joiners
Candidate interventions: NFL Draft content drops, historical/legacy moments, cross-product challenges (NFL x NBA), prediction games (off-season roster moves, draft picks), team-based collecting goals that span the dead period.
7. NFL Season 2026 Launch Readiness¶
| Field | Value |
|---|---|
| Owner | Matt Schorr + Jordan Wagner |
| Status | BLOCKED on contract resolution |
| Target | September 2026 |
| Source | SPORTS-REVENUE-PACING-ENHANCED-DOSSIER-2026-04-07.md |
Matt's directive: "Let's put together our blue sky version of the next NFL season." Full season content plan, challenge calendar, pack schedule, reactivation campaign for lapsed whales. Blocked until contract situation resolves.
Reactivation target: 3,733 lapsed $10K+ lifetime spenders still log in. 428 visit 30+ days/quarter but don't buy — highest reactivation signal.
8. Cross-Product Marketing on NFL Channels¶
| Field | Value |
|---|---|
| Owner | Ridhima Ahuja |
| Status | PROPOSED — part of amendment negotiation |
| Target | During amendment negotiation |
| Source | NFL-NFLPA-RENEGOTIATION-ENHANCED-DOSSIER-2026-03-24.md |
Promote Disney Pinnacle on NFL channels, leveraging NFL-Disney partnership. Casey (new NFL SVP) enthusiastic. Spends Dapper's $250K/year marketing obligation while driving Pinnacle growth. Better than redirecting spend to Flow or Peak Money.
Blocked / At Risk¶
| Item | Blocker | Impact | Owner |
|---|---|---|---|
| Season 2026 content plan | NFLPA contract not resolved | Zero NFL revenue until resolved. May be zero all Q2. | Matt + Jordan |
| Marketplace operation | 120-day extension not confirmed | Site goes dark if NFL doesn't opt-in | Ridhima + Matt |
| Player imagery on existing moments | May 1 blackout if no NFLPA deal | Must remove player imagery from moments | Naeem |
| Off-season strategy design | No one assigned, product on hiatus | Off-season contraction compounds permanently — each year smaller than the last | TBD |
| Contract terms alignment | Legal review in progress | Ensures NFL and PA terms are consistent. | Naeem + Steve |
Recently Shipped¶
| Item | Date | Outcome | Source |
|---|---|---|---|
| NFLPA opt-out exercised | 2026-04-01 | Opt-out exercised. Renegotiation in progress. | NFLPA Renegotiation Dossier |
| PA proposal sent | 2026-03-25 | Restructured terms proposed. Details confidential. | NFLPA Renegotiation Dossier |
| Non-NIL team-based model researched | 2026-03-24 | Legal viability under review. Useful as BATNA, not operating plan. | NFLPA Renegotiation Dossier |
| NFL amendment financial terms near-agreed | 2026-03-24 | Financial terms near-agreed, marketing rollover won | NFLPA Renegotiation Dossier |
| April Deposit Match (portfolio-wide) | 2026-04-14 | 7-day, $50 min. Spencer's first execution. Includes NFL Draft timing. | Revenue Pacing Dossier |
Reconciliation Notes¶
What this roadmap does NOT yet contain: - Linear ticket status for any NFL engineering work (product on hiatus — no active tickets expected) - GitHub deployment history (no recent NFL-specific deploys) - Specific off-season content plan (none exists — this is the gap) - NFL Draft 2026 activation plan (not discussed in source documents)
Confidence caveats: - Contract timeline depends on NFLPA negotiation pace — "weeks to months" per leadership (Apr 7). - Revenue target for Plan B (non-NIL product) appears in the Apr 7 meeting transcript as a directional target, not a modeled forecast. - Off-season strategy section is derived from data science findings, not from any active plan or decision. No one has been assigned to build this.
Staleness risk: - 120-day extension status was last checked 2026-03-24. This is the highest-priority item to re-verify. - NFLPA negotiation moves on a days-to-weeks cadence. This page will be stale within 1-2 weeks without ingestion of new signals.
Timeline Anchors¶
2026-03-24 NFL amendment terms near-agreed
2026-04-01 NFLPA opt-out exercised
2026-04-07 Resolution expected before season
~2026-04-21 Blue sky backup deck due (Spencer + Matt)
2026-05-01 Player imagery blackout if no NFLPA deal
2026-05-01 NFL Draft (off-season content opportunity)
2026-09-01 NFL season start — revenue window opens
2026-02-XX Super Bowl — peak revenue month
2027-03-XX Off-season begins — retention cliff